Pennsylvania Assisted Living Association's
2010 Fall Conference

October 19-20, 2010
Crowne Plaza Hotel, Harrisburg

Two tracks to choose from!
Legislative/Regulatory
Operations/Management

View conference brochure

   KEYNOTE SPEAKER

Coloring Outside the Lines™ helps participants effectively use their innate creativity to their benefit in both their professional and personal lives. This high-energy, participatory, humorous 'signature' keynote has received outstanding reviews from diverse audiences around the world. Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone in positioning your product, your service or yourself more creatively than ever before. He provides the insight you require to give yourself the 'competitive edge' for which we all strive in any profession.

To be competitive in today's marketplace, you must be creative and innovative. Actually, you must stay ahead of the marketplace. Most people feel they are not the most creative person they know. In reality, everyone is creative each time they question the 'norm'. Each time they challenge themselves to look at a challenge from a different perspective.

Tobe provides real 'tools' to being more creative. The focus of Coloring Outside the Lines™ is on creatively managing change that is inevitable with innovation, as we approach the 21st century. Jeff Tobe believes that it is time to revamp our traditional belief system in business. He encourages participants to "stop looking in our rear view mirrors to see how things have been done in the past". Instead, he urges you to "look through your windshield to see what is coming down the road ahead in your specific industry".

What makes you or your business different than anyone else out there? Attendees tackle the issues of VALUE vs. THE PERCEIVED COST of doing business with you, working with you or consulting with you. Tobe offers techniques to getting 'internal' and 'external' clients' to buy into your innovative ideas when you do develop them. He addresses the concept of seeing the world through their eyes-from their perspective! Most important, his sessions are upbeat, interactive and FUN!

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Welcome to Pennsylvania Assisted Living Association (PALA) website.

The Pennsylvania Assisted Living Association (PALA) is a professional not-for-profit association representing Personal Care Homes and Assisted Living Communities for-profit and not-for-profit that vary in size from small owners to large state and national corporations. We are recognized as an association dedicated to helping Personal Care and Assisted Living Providers address relevant issues and challenges as they arise in the emerging industry.

PALA's membership allows for the recognition of different types of homes within the same industry to be represented by the only association dedicated exclusively to representing this very special residential care alternative. PALA provides a legislative voice in Harrisburg and our national affiliate- The Assisted Living Federation of America (ALFA) carries the concerns of our members to the Nation's Capital.

State Affiliate of the Assisted Living Federation of America
(www.alfa.org)