September 13, 2021

‘We’ve Been Too Reactive’: Argentum Pivots to Invest More in Public Policy Efforts

Senior Housing News reports that Argentum is pivoting to place greater emphasis on public policy, especially at the federal level, in light of the ongoing pandemic. Over the past year and a half, the senior living industry association has doubled its government relations staff to six members and boosted its expenditures related to public policy. The organization is pushing to grow the Argentum Advocacy Fund to drive greater investment in this arena. The fund can raise money from businesses and corporations to pay for such advocacy needs as legal resources, media relations, policy-based research and analysis, and outside consultants. Since Jan. 1, the fund has raised approximately $1 million, and Argentum President and CEO James Balda anticipates reaching nearly $1.5 million in the next few months. Balda comments, “Roughly about a third of our expenditures were focused on public policy. Throughout COVID, that’s gone to about two-thirds, and I’d expect to see that continue to increase over the next year or two.” Read More

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