April 30, 2022

Argentum Earns National Recognition for Advocacy Campaign

The American Society of Association Executives (ASAE) announced that Argentum has been named a recipient of a 2022 Gold Circle Advocacy Campaign Merit Award for last year’s “Don’t Leave Us Behind, Again” campaign. Nearly 200 submissions were considered for the Gold Circle Awards, which recognize outstanding marketing, membership, and communications campaigns in the association community.
Argentum’s “Don’t Leave Us Behind, Again” campaign commenced last fall to urge the Biden administration and Congress to release additional COVID-19 relief funding for assisted living providers. The campaign included strategically placed billboards, banners, and other signage in locations across the country. Additional measures included geotargeted ads directed at policymakers, letters from industry leaders, and grassroots messages from senior living residents and family members, caregivers, and other stakeholders.
The campaign followed two previous campaigns, “Save the PRF” and “Release the PRF,” which successfully blocked Congress from repurposing Provider Relief Funds (PRF) to pay for the Bipartisan Infrastructure Act, and later to the release $17 billion as part of Phase 4 of the PRF.

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